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Showing posts with label mandatory. Show all posts

Intercultural Adaptation Theory

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Lubbock, TX -- As you've now been living in Germany for nearly two months, we should start thinking reflectively as to how we are adapting to our new surroundings. No doubt each of us is experiencing some different level of German culture as we continue to try new foods, speak new languages, and adapt to new customs. Perhaps the easiest part of international travel is recognizing that you are quickly in a culture not your own - it's usually a pretty exciting experience in the beginning (the "Honeymoon Stage") until the glitz and glamour wear off and you find yourself outside the comfort zone - for me, it was (of all things) drinking seltzer water (wasser mit gas) when I was expecting table water (still-wasser). This is an incredibly small thing to "shock" over, but even these small events have you questioning future interactions - trepidation over a drink order leads to scrutiny of a foreign food menus and drives many tourists to the local McDonald's over their local Gasthaus, as they experience a "Culture Shock" and look to regain control of their environment.

Two new ways that we might take a communication science approach to this would be a focus on "intercultural adaptation" and "intercultural competence." Let's break them down separately, and then I'll ask you guys to put them together in your weekly post. Note: This is your final theory post for 2018, so make it count! 

Intercultural Adaptation

The following blog offers recommendations on how to
overcome these awkward new moments. 
When thinking of intercultural adaptation, Cai & Rodriguez (1996) talk about how communication patterns might aid or hinder persons understanding their "new" cultural environment. Defined as "as the process through which persons in cross-cultural interactions change their communicative behavior to facilitate understanding" (pp. 34, which seems to have a lot of elements in common with Communication Accommodation Theory, yes?).

IA looks at how we might try to continually alter our communication patterns to reduce misunderstandings - a common example of this is using exaggerated hand gestures when trying to convey meaning to someone who speaks a different language. Why would this play into culture? The notion here is that cross-cultural encounters are the result of individuals from different backgrounds relying on their social norms in an encounter. Example: In the US it is acceptable to hug an old friend whereas in many parts of Europe you may see friends kissing each on both cheeks. In the US, a kiss might be construed as having much more intimacy or meaning, which can lead to a rather awkward pause and silence.

Of course, with experience we hope to get better at avoiding these misunderstandings - the same "American" from above might travel abroad in the future armed with this slight cultural knowledge and be better-prepared when old friends kiss him or her on the cheek. because their past experiences were rather positive (a kiss on the cheek represents a friendship, and this is a good thing). At the same time, not all experiences are positive and we can reinforce negative as well as positive interactions. Indeed, a common stereotype among US travelers can be how poorly they are treated when visiting France - often a result of miscommunication from a lack of language skills and Francophile culture. Said negative interactions with one cultural group can drive individuals away from future intercultural interactions or at least, cause them to be more guarded when meeting "foreigners" in the future.

What does this mean for intercultural communication? It suggests that many cultural interactions can be understood in terms of how we communicate ourselves. Moreover, it suggests that much of our communicative behaviors are best understood as a function of the culture from which we stem - understanding communication is understanding culture, and vice versa.

Intercultural Competence

Another way of thinking about how we are "working" interculturally is to focus on our competence, defined by Fantini (2005) as "the complex of abilities needed to perform effectively and appropriately when interacting with others who are linguistically and culturally different from oneself." An interesting distinction here is found between "effective" (how well we think we are doing) compared to "appropriate" (how well our hosts think we are doing). It is likely no secret that these perceptions can differ widely from each other, yet the better we are at detecting how our hosts are responding to our communication is the better we are at adapting ourselves to our new culture. Example: You might speak slowly and wave your arms while yelling at a barista to prepare you a milchekaffe (which you're probably still calling a coffee with milk, if you're taking this approach) and you'll likely get your coffee (effective communication) - yet this behavior is hardly going to endear you to your hosts (inappropriate communication). Thus, to truly be interculturally competent we must balance out effectiveness with appropriateness, which is not such an easy task.

Your assignment? For this week, I'd like you to make an honest reflection as to where you feel that you're fitting on both of these dimensions. Have you started to adapt to your surroundings? In the figure posted here, which "number" do you think you'd be? How would you honestly assess your own intercultural competence? How do you think that your "hosts" or broadly, Germans that you know, would rate your competence? Give me 300 to 400 words on this, and use the language from the theory (and the readings below) in your response.

Read more:

Communication Accommodation Theory

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I'm curious to find out if any of our SPICE19
students learn to navigate German greetings
without feeling clumsy or awkward. 
I've updated this post with a new reading for CAT (see bullet-points, below), as well as a video from Dr. Giles explaining the theory. 

Houston, TX -- Our first week discussion will have us talking Communication Accommodation Theory, first introduced to the field of human communication by noted scholar Dr. Howard "Howie" Giles of the University of California - Santa Barbara. In general, the theory attempts to explain how individuals come to adapt their communicative styles to one another as they spend more time with each other.

While the theory is not specifically or uniquely restricted to the study of intercultural communication, it is not hard to see how the theory might help explain variance in both our initial and continued interactions with folks from another culture; after all, one way we can understand cultural differences is in terms of communicative behavioral differences (both at the verbal and non-verbal level). A particularly interesting phenomenon associated with this is that of code-switching, which tends to really get at folks who are bi- or multi-lingual (or really, code-mixing as they tend to 'mesh' different linguistic and para-linguistic styles together). As students of communication, we'll be on the lookout for these behaviors and we'll make note as we see it.


Where might this stuff matter? I'll say that it's heavily studied in the context of organizational communication - particularly as we see an increasingly global corporate environment. But even in simple interviews and interactions, we see evidence of CAT as well as influences on perceived social status.

For that first class (we're meeting Monday, 17 June at 09:00 (that's 9am), over at Double B [walking directions]) we're going to talk about some of these concepts. To prepare for class however, I would encourage you to read the following articles.
Otherwise, read this article and the links contained in the short entry up above and we'll talk CAT on Monday! (NOTE: CAT might explain why I format my dates differently when working with SPICE). 

Media Entertainment/Psychology/Influence Course materials, now ready online

Lubbock, TX -- A quick note that for the Effects of Entertainment Media Course (COM405), all of your course materials (syllabus, readings, and lecture notes) will be held online, rather than given as physical handouts. However, since this course involves WVU students as well as students from other universities, we're unable to use the WVU eCampus system.

Instead? I've build a course blog, which is now available online at http://wvuspicemediapsych.pbworks.com. If you're not able to access that page, please let me know as soon as possible so that I can update the privacy settings. You'll need access in order to complete course assignments.

Opening night(s) for SPICE 2019

Lubbock, TX -- As we prepare for our departure to Germany in less than two weeks, our contacts at the University of Erfurt have set up two different opening receptions so that we can get to know our new University, our new colleagues, and our new home in Erfurt. Quick details, below:

SPICE Information Session

There will be a SPICE Informational Session on Tuesday June 11 at 10am (written in German style, 11.06.19, 10:00) in LG4, Room 203. This is a new event for SPICE, but will be very helpful in guiding students towards some of the more critical information about SPICE as well as the University of Erfurt. Your apartments will likely be right next door to campus, so I would absolutely be sure to attend the event.

SPICE Opening Reception

Each year, SPICE hosts a very nice reception at a local cafe called Peckham's. This year's reception is scheduled for Wednesday (12.06.19) at 7pm (19:00), and is a fantastic way to get to know all of the other SPICE students, as well as some faculty. Drinks and sandwiches will be served, and you'll also get a chance to see some of the central city of Erfurt. Mark this one on your calendars, also. =)

I've marked both locations on the map below, with the area "Philosophische Fakulat" representing the building "LG4" and of course, Peckham's representing ... Peckham's. As you can see, the walk is less than 30 minutes for the Wednesday night reception if you're walking from campus.

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